Fairmarkit
Revolutionizing the way
organizations buy & sell.
Duration
January 2021 - January 2025
Activities
Event & tradeshow design
Marketing campaign design
Brand & collateral systems
Email & social graphics
Website UI & wireframes
Role
Graphic Design Co-op
Associate Designer
Brand Marketing Manager
Team
Erik DiMauro
Overview
Fairmarkit is a procurement technology company that helps enterprise organizations automate and optimize sourcing through AI-driven software. During my time at Fairmarkit, I progressed from Graphic Design Co-op to Associate Designer and eventually Brand Marketing Manager, working closely with marketing, product, and leadership teams to scale the company’s brand presence.
My work spanned a wide range of brand and marketing initiatives including event design, integrated marketing campaigns, brand collateral systems, and website design. As the company grew, I helped evolve the visual identity while ensuring consistency across digital, print, and experiential touchpoints.
Event & Tradeshow Design
Events were a major channel for Fairmarkit’s brand presence and lead generation strategy. I worked closely with the marketing team to design visual systems for trade shows, conferences, and partner events, creating cohesive experiences across booth design, signage, printed materials, swag, and digital promotion.
These projects required balancing strong visual impact with clear messaging in busy event environments. In addition to design work, I often helped coordinate event assets and timelines, ensuring that marketing materials, landing pages, and social promotion aligned with the overall campaign strategy.
Marketing Campaigns
I designed creative assets for a wide range of integrated marketing campaigns spanning digital advertising, email marketing, social media, and direct mail. Campaigns ranged from brand awareness initiatives to targeted vertical marketing efforts and product launches.
Working closely with marketing stakeholders, I translated campaign messaging into visual systems that could scale across multiple formats including LinkedIn ads, display banners, landing pages, and printed materials. This work helped maintain a consistent visual identity while adapting to different campaign goals and audiences.
Brand & Collateral Systems
As Fairmarkit grew, maintaining consistency across marketing materials became increasingly important. I was responsible for refreshing and standardizing a wide range of branded collateral including one-pagers, eBooks, infographics, webinar graphics, and sales enablement materials.
This work involved evolving the company’s visual system and building repeatable design frameworks that allowed new materials to be produced quickly while maintaining brand consistency.
Email & Social Graphics
Email newsletters and social media played a key role in distributing content and promoting company announcements. I designed visual templates and graphics for product updates, webinar promotion, thought leadership content, and campaign launches.
These assets were designed to perform well across platforms while maintaining a recognizable brand presence across channels such as LinkedIn, email marketing platforms, and the company website.
Website UI & Wireframes
I was closely involved in the redesign of the Fairmarkit website, collaborating with the creative director and an external web designer to modernize the company’s digital presence. My work included exploration of typography, color usage, image treatments, and interface components.
I also designed several key UI elements and wireframes for secondary pages and components, including navigation elements, card systems, and page layouts. This work helped support a broader digital refresh that aligned the website with the evolving brand system.
